When it comes to the blog posts pulled from our Growth Platform, the SEO benefits of this have less to do with the post’s content itself and more to do with keeping your site updated on a regular basis.

Many people don’t realize this but the more often you update your site with any new information, the more frequently your site gets crawled by google’s bots. And because most websites get to a point where you don’t need to be updating your regular web page content, blog posts are the best way to keep your timestamp updated on a regular basis.

Plus, as an added bonus, these blog posts are also a great way to increase customer engagement & keep your visitors coming back for more, as well as establish yourself as a thought leader and/or expert in your field!