A business listing on Google My Business is essentially the online equivalent of a business listing in the yellow pages. Its main purpose is to compliment your existing website by giving it a public identity/presence on Google so that potential customers can easily find you.
Here are a few more reasons why it pays to have a Google My Business listing:
- When a user searches for your business by name, your listing will prominently stand out on the top right-hand side of the search engine results page.
- When users perform a search from a mobile device, they instantly see all your details including your hours of operation, link to your website, and phone number & email address; both of which they can easily click on to contact you right away.
- Users will be able to easily find you on Google Maps; which is by far the most popular map app these days for people searching for directions to go somewhere. They will be able to click to get directions to you easily.
- You can easily manage your online reputation by responding to reviews and ratings. Fun fact: Reviews were one of the most prominent local SEO ranking factors in 2017 – view the full article at Search Engine Journal.
How to sign up for Google My Business
To sign up for Google My Business, you’ll first need to have a Google account.
If you’ve already signed up for any other Google product – Google Analytics, Google Search Console, etc. – then you already have a Google account. If you do already have an existing Google account, it is best to use the same account so that all of your business accounts are connected. This helps Google better understand your business as a whole and will, therefore, help your SEO.
If you do not already have a Google account, you can create one here: https://accounts.google.com/SignUp
Once you have a Google account, you’re ready to create a Google My Business listing.
Start out by following this link: https://www.google.com.au/business/sign-up/index.html to visit their signup page, which should look something like this:
From here, you will want to click the Continue button to be redirected to the sign in page. This is where you will sign in using that Google account we talked about earlier:
Once you are logged in, you will be asked a series of questions about your business that will be used for your Business Listing, including:
- Business Name: This can be your individual name or the name of your practice
- If you have a physical office location, use that here and click the Next button.
- If you do not have a physical office location (i.e. you perform on-location services or phone/online services) use your home address here but then check the box labeled “I deliver goods and services to my customers.” Once you check this box, another box will appear below it labeled “Hide my address (it’s not a shop)” – check this box as well so potential customers don’t show up at your door, unless that’s what you want of course, then click the Next button.
- Make connections: be sure to give the full URL (including the https://) for your Brighter Vision website here and use the same phone number that is listed on your website
- Verify your connection to this business: This is a very important step! It’s how you confirm that you’re authorized to manage this business listing and it’s the only way you will be able to:
- Get your business listing added to Google Search and Maps
- Respond to Reviews and Ratings
- …and much more!
Now that I have set up Google Analytics and created a Google My Business listing, how do I connect them?
As long as you used the same (full) URL for your Brighter Vision website in the account/listing setup, the two will be connected automatically and you will be able to view your Google Analytics data for your website right from your Google My Business dashboard.
For example, if your Google Analytics account was set up with https://yourwebsite.com/blog, but you’ve set up your Google My Business listing with https://yourwebsite.com, Google won’t be able to match your Analytics property with your listing.
Should you need them, here are a couple of links that will help you update your business information:
- Google My Business Help – Edit your business listing on Google
- Google Analytics Help – Edit a property